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Digital Content Director

Are you a passionate, forward-thinking, independent, creative digital content professional looking for a leadership role focused on purpose-driven work as part of a high impact organization? Let’s talk.

We seek a proactive, results-driven Digital Content Director who is eager to help build creative digital content and strategies to help drive major public policy change across the country. In this role, you will help lead the creation of all things in the digital content space.

QUALIFICATIONS AND SKILLS

  • Detail-oriented self-starter with passion to learn and integrate new information quickly and effectively.
  • Experienced or interested in digital tools and HTML and how we can best use them to reach supporters over email, text and more.
  • A passionate individual who is committed to a diverse and inclusive working environment.
  • A person who can work in dynamic, fast-paced environments.
  • Strong attention to detail and ruthless proofing ability.
  • Knowledge of AP style guide.

RESPONSIBILITIES

  • Collaborate with MPP leadership to achieve online fundraising and engagement goals through texting, social, email, and other digital channels.
  • Establishes and executes processes so that MPP state teams and movement partners develop plans, strategies, tactics, and messaging that are in support of overall campaign digital team goals.
  • Lead creative idea generation process for digital campaign tactics, content, and strategies.
  • Helps lead and prepare for weekly campaigns team calls and daily conversations happening in Slack and over email, giving and seeking routine input and assistance in making digital decisions.
  • Build relationships and strengthen partnerships with member organizations, state chapters, partners, and community members to support movement-wide priorities
  • Monitor important moments and digital trends to find opportunities for rapid response and innovation.
  • Receive website training and learn about industry best practices, testing and backend production strategy.

EXPERIENCE

  • Bachelor's degree in advertising, marketing, digital media, or similar.
  • 4 years of experience in advertising, digital media, or similar.
  • Proficiency in digital marketing and analytics tools such as Google Analytics, Facebook Business Manager, and EveryAction / NGP VAN.
  • Good understanding of e-commerce and CMS platforms such as MODX and Shopify
  • Ability to create or lead teams creating content including video, graphics, posts and other assets.
  • Familiarity with all major social media networks including Facebook, Instagram, Twitter, and YouTube.
  • Excellent understanding of digital practices such as SEO, SEM, SMO, and PPC.
  • Adaptability, versatility, and the ability to keep up to date with consumer and marketing trends and advancements in technology.
  • Strong written and verbal communication skills.
  • Excellent financial and analytic abilities.
  • Strong leadership and project management skills.
  • Thrive in a high volume, fast-paced, ever-changing communications environment

COMPENSATION AND BENEFITS

  • Competitive salary commensurate with your experience
  • Medical, eye, and dental coverage available
  • Generous vacation time and paid sick days
  • Retirement planning options
  • Professional development opportunities available
  • Sponsored professional organization and association memberships available
  • Represent MPP as needed at special events, meetings, etc.
  • Bonus potential throughout the year and end of the year based on individual and team performance
  • A supportive, collaborative team of like-minded individuals who are passionate about their job and the organization’s mission

HOW TO APPLY:

Please send cover letter and resume to resumes@mpp.org. Because of the volume of applications we receive, we aren’t able to respond to everyone, but will contact applicants we want to invite to interviews. No phone calls please.

ABOUT MPP

The Marijuana Policy Project (MPP) is the number one organization in the U.S. dedicated to legalizing cannabis. We've passed 14 medical cannabis laws, and we've run winning campaigns and legislative efforts in 11 of the 19 legalization states. No organization in the movement has changed as many cannabis laws, impacted as many patients and consumers, created as many new markets, or done more to end cannabis prohibition in the U.S. than MPP.

MPP provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, MPP complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.