Web Advertising Specs and Rates
Feature Banner Dimensions and Location:
Banner size/shape: 300 x 250 px, medium rectangle
Banner style: Rounded corners with 4-pixel radius (optional)
Banner locations:
1. Home page, right sidebar
2. State overview pages, right sidebar
3. MPP blog pages, right sidebar
Web Page Visitors and Demographics:
Unique visitors per month: 30,000
Daily visitors: 800 to 1,000
Traffic sources: 84% direct, 12% Referring, 4% Other
Avg. time spent on home page: 1:45
Visitors overview: 68% new, 32% returning
Rates:
$75/mo. for static ads or $125/mo. for flash/video
Content Restrictions:
We will not accept ads that contain any of the following:
- Images of marijuana or paraphernalia
- Advertisements for marijuana or paraphernalia for marijuana use
- Ads including slang for marijuana, such as "weed" or "pot"
- Images that are sexual in nature, including ads of women who are not fully clothed
- Images of children
Frequently Asked Questions:
Can I start my ads on a specific day? Yes.
Can I use flash? Yes, as long as your ad conforms to MPP’s advertising standards and meets all technical specs.
Can I use HTML and hyperlinks in my ad? Yes, as long as your ad conforms to MPP’s advertising standards and meets all technical specs.
Can I run multiple versions of my ads? Yes, each ad comes with the monthly cost.
For more details, please contact:
Matt Jordan
202-905-2011
outreach@mpp.org
