Web Advertising Specs and Rates

Banner advertisements available as: Feature Medium Rectangle

Feature Banner Dimensions and Location:

Banner size/shape: 300 x 250 px, medium rectangle

Banner style: Rounded corners with 4-pixel radius (optional)

Banner location: home page, top right corner

Web Page Visitors and Demographics:

Unique visitors per month: 30,000

Daily visitors: 800 to 1,000

Traffic sources:  84% direct, 12% Referring, 4% Other

Avg. time spent on home page: 1:45

Visitors overview: 68% new, 32% returning

Rates:

$75/mo. for static ads or $125/mo. for flash/video

Content Restrictions:

We will not accept ads that contain any of the following:

  • Images of marijuana or paraphernalia
  • Advertisements for marijuana or paraphernalia for marijuana use
  • Ads including slang for marijuana, such as "weed" or "pot"
  • Images that are sexual in nature, including ads of women who are not fully clothed
  • Images of children

Frequently Asked Questions:

Can I start my ads on a specific day? No. Ads begin running on the first day of each month.

Can I use flash? Yes, as long as your ad conforms to MPP’s advertising standards and meets all technical specs.

Can I use HTML and hyperlinks in my ad? Yes, as long as your ad conforms to MPP’s advertising standards and meets all technical specs.

Can I run multiple versions of my ads? Yes, but at the moment we can only display one ad in the rotation at a time.

 

 

 

 

 

 


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Marijuana Policy Project
236 Massachusetts Ave. NE, Suite 400
Washington, D.C. 20002

202-462-5747
info@mpp.org